What's the Perfect Event?

In this challenging economy, many non-profits are looking to create revenue through events as other income streams bring in fewer dollars. This, sadly, has resulted in many organizations hosting expensive events with underwhelming returns. And, as many of you are likely aware, the organizations end up repeatedly inviting (and asking money from) the same core supporters. When considering events as an income stream, I have always tried to offer some sort of return for the donation offered by our supporters.

On May 7th and 8th, Reach will be earning revenue through two separate events, and this is due in large part to the intelligent infrastructure created by two our hosts. 

On Friday, Reach will benefit from Town Tavern's Philanthropy Friday. For a $5 donation, supporters will receive significant drink discounts for a five hour period. The fact that Town Tavern has this infrastructure in place allows the beneficiary organization to focus on creating additional revenue where possible. For instance, we will have a number of raffle prizes for next Friday's event. Additionally, since Town Tavern is on a popular strip in Adams Morgan, we will gain some walk in traffic. Using fliers crafted for the event, we will educate walk ins with the hope of winning new supporters.

On Saturday, Reach will benefit from DC Nerd Nite (click here for the Facebook invitation). Nerd Nite is a series of short lectures, in a bar, aimed at young intellectuals (or nerds). Nerd Nite donates proceeds from ticket sales to a different non-profit each month. In May, that non-profit is Reach. They provide the event, the venue, and the attendees. Each month, the event sells out. This provides a great opportunity for each beneficiary non-profit to market the organization to people who are not already supporters.

A truly successful event should raise money, bring in new supporters, and provide something in exchange for the attendees' donations. Next weekend, I believe both our events will successfully do all three. If you'd like, come on out and enjoy the fun! 

Thanks, as always, for reading.

Mark