Still excited from last night's festivities, I sat down this morning to continue work on some financial documents for a meeting of Reach's Board of Directors. After finishing a revised version of our FY2011 budget, I began developing revenue projections - estimations regarding how and when we will collect donations. It was both frustrating and freeing to recognize that, frankly, I have little idea. So much of this process is new to me. There is not yet any standard revenue cycle for Reach. I can tell you when we will apply for funding, but I certainly cannot predict with any certainty when we will receive funding.
While it makes planning difficult, this has been one of the great joys of our first year. I don't always know where the money's coming from, but I have repeatedly been surprised by the generosity of our supporters:
- When leaving Los Angeles at the end of a visit last summer, a friend handed me an envelope as she dropped me off at the airport. When I opened it, I discovered a check for $2,000. It was, at that time, our largest gift ever.
- Last September, having just returned from a wedding, I found myself spending time with old friends from college. When asking about my "pitch," a friend asked if I usually dressed up. I said, "yes, I'm usually in a suit." She then indicated she would donate $1,000 if I put on a suit to give the pitch. Minutes later, after a quick change in my rental car, Reach had another donor join our Founder's Circle.
- During a rough stretch, a classmate from Harvard's Graduate School of Education sent a simple e-mail: "My family has a small foundation. I can think of no better organization to support than Reach. Send a brief description, and we should be able to provide a grant of about $1,300."
I have no doubt that our revenue patterns will become more predictable, but I am confident now. The generosity of our supporters continues to surprise me. I am growing more comfortable with the fact that I don't know how we will raise every necessary dollar; however, I have faith that we will make it.
Thanks, as always, for reading.
Mark
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